New Bud Light Seltzer Sour, photo provided by Bud Light While the Bud Light Seltzer Sour is a limited time offering, the Bud Light Seltzer Hard Soda is a permanent addition to the line-up. The two new variety packs are Bud Light Seltzer Sour and Bud Light Seltzer Hard Soda. “For the past several years, Bud Light Seltzer has continued to innovate and bring 21+ seltzer fans bold flavors, and now we’re starting the New Year off with our ‘Loudest Flavors Ever.’ As we continue to disrupt the seltzer category, our two new variety packs feature unique, fun and delicious flavors which we know seltzer drinkers are going to love!” What are the new Bud Light Seltzer flavors?Īccording to Andy Goeler, Vice President of Marketing, Bud Light, the direction for the brand is bold and unapologetic. It makes it easier for consumers to choose that variety pack over another. For Bud Light Seltzer, that ability to be loud, whether in flavor or packaging, carves out a bigger niche on the shelf. Since the hard seltzer market can be crowded, brands need to find a way to stand out on the shelf. Even if that light lager is their go-to beverage, they are willing to take a chance on that special offering because they know that Bud Light always delivers great flavors. Given that many beverage drinkers know and trust Bud Light, they are willing to step outside of their comfort zone and experiment. While the seasonal flavors had many people enticed to take a sip, that creativity wasn’t the only reason to have another variety pack in the house. Over the past year, Bud Light Seltzer has sought to bring big, bold flavors to the hard seltzer space. To end 2021 and to kick off 2022, the brand is launching two new variety packs that will have people talking. Absolutely not a fan.The hard seltzer trend bubbles to the top of the conversation and the new Bud Light Seltzer flavors continue to innovate the beverage space.

It tasted like what I assume a Yankee Candle would taste like. I’ve been a pumpkin spice skeptic for a long time, and this only made me less inclined to buy something with the infamous fall flavor again. Although it smelled worse than it tasted, I would never drink more than two sips, and I definitely wouldn’t drink these at a party. This tasted like an extremely watered-down pumpkin spice drink. – Emma Grazado, diversions, engagement editor And somehow, it doesn’t taste at all like how it smells - it’s even worse. It’s nauseatingly sweet, like a vanilla Bath and Body Works spray I had in middle school. Just the smell of this one is intoxicating, and not in a good way. This is followed by a slight taste of marshmallow that is at best mediocre.

Unlike most seltzers, there is an immediate abrasion in this drink not dissimilar to that of hard alcohol. I wouldn’t buy it, but I would chug it if it was offered to me because it goes down easily. The taste is a very light apple juice flavor with a pinch of cinnamon. It smells like an Angry Orchard so I had high hopes, but it was pretty bland. So the lesson is, go in with a positive mindset. I had, by far, the most positive experience out of everyone. This smells like apple juice, which made me happy. Definitely not as heavy of a taste as the toasted marshmallow flavor, but one sip from the can and it genuinely tastes like you’re drinking straight syrup. It’s sweet to an almost repulsive rate, and there’s no pear taste at all. This taste is literally just so freaking weird. I can’t imagine drinking more than one sip of this, I think it would actually cause me pain.

This smells like maple syrup but tastes like disappointment.

Bud light fall flanel